Rebranding is more than a new logo or updated website—it’s a profound expression of identity and purpose. For NTO, this rebrand represents a transformative journey, deeply rooted in the wisdom of the past and the possibilities of the future. At the heart of this transformation is Natalie, an up-and-coming Indigenous artist from Creative Ripples, whose work has helped us weave Indigenous knowledge and modern vocational training into a cohesive, meaningful identity.
Our rebrand is inspired by the Hermetic principle of "As Above, So Below" and the timeless teachings of Dreamtime stories. These philosophies emphasise the interconnectedness of all things—nature, community, and the evolving workforce. By integrating Indigenous knowledge with contemporary vocational training, we aim to create pathways that honour Australia’s cultural heritage while equipping individuals with the skills they need to thrive in a rapidly changing world.
NTO: "Natalie, how did you incorporate Indigenous storytelling and cultural elements into the visual identity of NTO’s rebrand? What does this mean to you as an artist?"
Natalie: “I wanted the design to reflect connection- between people, culture, and learning. The patterns and symbols represent pathways of knowledge, community, and the ripple effect education creates. As a Wadi Wadi woman, it’s important to me that Indigenous perspectives are embedded into spaces like this, not just as a way to recognise the past, but as a foundation for the future.”
This rebrand is a bold yet grounded step forward, reflecting our commitment to balance—between tradition and innovation, nature and humanity, past and present. Vocational education serves as a bridge between these dualities, drawing on ancient wisdom to address modern challenges.
NTO: "How do you see art and design playing a role in connecting traditional Indigenous knowledge with contemporary education and training?"
Natalie: “Indigenous storytelling has always been a way of teaching -passing down wisdom through symbols, songlines, Dreamtime stories and art. By integrating these elements into modern education, we create a learning environment that feels connected to culture and community. It’s about making knowledge more meaningful and showing that traditional ways of knowing have a place in today’s world.”
Our rebrand isn’t just about ideals—it’s about action. Guided by the Dreamtime philosophy and the Hermetic principle of"The All is Mind,"we’re prioritising programs that benefit individuals, communities, and the environment. These programs focus on industries critical to the future, such as renewable energy, conservation, and sustainable infrastructure—fields that align with the environmental stewardship Indigenous cultures have upheld for thousands of years.
NTO: "How do you think art and design can inspire and empower individuals in these programs, particularly those from underrepresented communities?"
Natalie: “Art and design are incredibly powerful, it helps people feel seen and valued. For Indigenous communities, young people, or those in remote areas, seeing cultural elements in design reinforces that their stories and experiences matter. It is so important that Indigenous peoples culture is represented, honoured, celebrated and respected. When this is achieved, it builds confidence, connection, creates a sense of belonging and can empower and inspire our people.”
Every student we empower creates a ripple effect, elevating their communities and contributing to a more harmonious society. Our approach draws on the Dreamtime’s vision of the eternal journey, where each individual’s path intersects with others, fostering a shared sense of purpose and connection.
NTO: "What role do you believe art and creativity play in fostering community connection and driving social change?"
Natalie:
“Art is a powerful tool for connection and change. In Indigenous culture, it has always been about storytelling, bringing people together, and passing down knowledge. When used in education and training, it helps create spaces where people feel included, inspired, and empowered to contribute to their communities.
Art also plays a key role in creating awareness and fostering understanding among non-Indigenous people. It sparks curiosity, invites deeper conversations, and encourages people to engage with our culture in a meaningful way. This awareness leads to greater recognition and appreciation of First Nation peoples and our knowledge, strengthening the connection between all Australians.”
We’re excited to share our new look with you! At NTO, we believe everyone deserves access to quality training that leads to real job opportunities. Our fresh identity reflects this commitment to helping people build better futures.
NTO: "How does your work with Create Ripples align with NTO’s mission to create accessible and meaningful training opportunities?"
Natalie: “Create Ripples is about connection- using art to tell stories, heal, and inspire change. NTO’s mission aligns with that by ensuring education isn’t just accessible but meaningful. When people learn and grow, they take that knowledge back to their communities, creating a ripple effect of opportunity and empowerment.”
When you study with NTO, you’re not just getting a qualification—you’re joining a supportive community that cares about your success. Our experienced trainers understand that everyone learns differently, and we’re here to help you every step of the way.
We work closely with employers and industry leaders to ensure our training gives you the practical skills needed in today’s workplace. This means you’ll graduate ready to make a real contribution in your chosen field.
As we step into this new chapter, we invite you to join us on this transformative journey. Our rebrand is a celebration of connection—to each other, to the land, and to the wisdom of the past. Together, we can shape a future that honours tradition while embracing innovation, ensuring that every individual has the opportunity to thrive in a balanced, sustainable world.
NTO: "What message do you hope people take away from the visual identity you’ve created for NTO? How do you hope it inspires others?"
Natalie: “I hope it reminds people that learning is a journey- one that respects the past while shaping the future. More than anything, I want it to inspire people to see education as something bigger than themselves- something that strengthens communities and creates lasting change.”
Self-Determination in Community
In this artwork, the circles represent our communities - places of gathering, sharing, and support. The people surrounding each circle symbolise the strength we draw from one another as we come together, united in our purpose. The ripple effect of dots flowing outward shows how every act of community and self-determination creates lasting impacts for future generations. The darker blues represent moments of hardship and grief, while the vibrant colours signify hope, strength, and the determination to move forward. This artwork is a reflection of that ongoing journey, with each circle representing the power and unity found in community.
Memories Beyond Minutes
This artwork serves as a reminder that our lives are measured by memories, not by time. When a loved one passes, the memories of them continue to live on through all those lucky enough to have known them. Our lives are defined by memories and moments, not by the hours or years. The circles and ripples in this piece represent memories. Each circle tells little stories through Aboriginal symbols, while the ripples highlight the lasting impact these memories have on shaping who we are. Surrounding these memories are waves of grief. I've tried to capture the paradoxical journey of grief: the comfort found in cherished memories and the pain of being reminded of loss.
Strength in Connection
This artwork speaks to the way we hold each other through grief and joy, how community and Country guide us through life's changes. The river represents movement- of time, healing, and the stories we carry. The red and brown tones of the land ground us, reminding us where we come from, while the gatherings of people reflect the strength of connection. Grief doesn't exist in isolation; it moves through us, shaped by love, held by those around us. Like water, we adapt, we flow, and we find new ways to keep our loved ones close.
NTO acknowledges the Darug people, the Traditional Custodians of the land on which our Parramatta office is located. We extend our respect to Elders past, present, and emerging, and acknowledge the continuing connection of Aboriginal and Torres Strait Islander peoples to Country throughout Australia. We celebrate the cultural knowledges, stories, songlines, ancestors, and dreamings of the First Peoples of Australia, and recognize their custodianship of this land for over 65,000 years.
